Why Is It Important to Use Video to Sell a Service or Product?
How and why to use video in your marketing efforts
In the digital landscape of today, video marketing has become critical to a brand’s marketing strategy. With the increase of social media and the popularity of online channels such as TikTok and YouTube, video has become one of the best ways to build brand awareness and interact with customers.
In this article, I’ll be explaining why brands must invest in marketing videos, the various types of marketing videos and how they may be used.
Video Marketing: What is it?
In general, “video marketing” is self-explanatory. You’ll use videos to market and promote your business, service and/or products. Specifically, it can involve anything from customer testimonials and product demos to behind-the-scenes footage of projects and explainer videos. The aim of video marketing includes engaging with and educating your target audience, building brand awareness, and eventually driving sales.
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Why Should Your Brand Invest in Video Marketing?
There are several great reasons why you should invest in video marketing. According to research on both video marketers and consumers, some benefits of marketing videos are:
Helps with search engine optimization: According to 87 percent of marketers, video has made prospects remain on their site longer, which is an excellent SEO (search engine optimization) indicator.
Users are expecting it: Around 91 percent of users claim they’re expecting more videos online from the businesses they follow.
ROI: 92 percent of marketers claim video marketing got them a great return on investment.
Influences purchasing decisions: 89 percent of users claim viewing a video convinced them to invest in a service or product, and they stated that it is the top way they find a business they later purchase from.
Improves brand awareness: 95 percent of marketers claim video marketing helps them boost brand awareness.
Examples of Marketing Videos
There are several kinds of marketing videos brands can create. Below is a list of the most common:
Brand Videos (Showcase brand’s mission, values, and personality to its audience).
Customer Testimonials (Feature satisfied clients sharing their positive experiences with your service or product).
Explainer and How-To Videos (Explain complex processes or concepts in a concise and clear way).
YouTube Video Advertisements (Videos used to promote services or products or services on YouTube).
Social Media Advertisements (Videos used as advertisements on social media channels like Instagram and Facebook).
Animated Videos (Animation conveys a message or tells a story).
Walkthrough Videos (Tutorials guiding viewers through a location, process, service, or product).
Team Introductions (Videos introducing the team).
Interested in knowing more about how you can sell your products or services through video? Check out Kristen’s eBook, “How Any Business Can Use Videos to Sell a Product or Service.
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